diff --git a/slides.org b/slides.org
index 493c392..d83be22 100644
--- a/slides.org
+++ b/slides.org
@@ -95,8 +95,8 @@
 |-----------------------------------------------+----------+---------+---------------|
 | ** Data Analytics [0/2]                       |          | LACKING |               |
 |-----------------------------------------------+----------+---------+---------------|
-| *** Introduction [0/1]                        |          | RAW     | ignoreheading |
-| **** Introduction                             |    00:00 | RAW     | fullframe     |
+| *** Introduction [0/1]                        |          | DRAFT   | ignoreheading |
+| **** Introduction                             |    00:00 | DRAFT   | fullframe     |
 |-----------------------------------------------+----------+---------+---------------|
 | *** Headings [0/3]                            |          | LACKING |               |
 | **** Advertisers                              |    00:02 | LACKING |               |
@@ -983,17 +983,26 @@ Whonix...
 
 
 ** LACKING Data Analytics [0/2]
-*** RAW Introduction [0/1]                                :B_ignoreheading:
+*** DRAFT Introduction [0/1]                              :B_ignoreheading:
 :PROPERTIES:
 :BEAMER_env: ignoreheading
 :END:
-**** RAW Introduction                                        :B_fullframe:
+**** DRAFT Introduction                                      :B_fullframe:
 :PROPERTIES:
 :DURATION: 00:00
 :BEAMER_env: fullframe
 :END:
+
+#+BEGIN_CENTER
+``Big Data''
+
+(/Your/ Big Data)
+#+END_CENTER
+
+#+BEGIN_COMMENT
 We've seen adversaries with different motives.
 Let's explore what some of them do with all those data.
+#+END_COMMENT
 
 
 *** LACKING Headings [0/3]
@@ -1001,6 +1010,12 @@ Let's explore what some of them do with all those data.
 :PROPERTIES:
 :DURATION: 00:02
 :END:
+
+- Most users' threat models don't include the NSA
+- Biggest threat to privacy are companies that aggregate data to understand
+  you (often /better than you/)
+
+#+BEGIN_COMMENT
 The biggest threat to privacy to the average user is by companies that
   aggregate data for the purpose of understanding _you_.
 Probably better than you understand you.
@@ -1008,20 +1023,31 @@ I'm sure many of you heard of the story of Target knowing a girl was
   pregnant before she did.
 
 <<user profiles>>
+#+END_COMMENT
 
 
 **** LACKING Social Media
 :PROPERTIES:
 :DURATION: 00:01
 :END:
+
+TODO
+
+#+BEGIN_COMMENT
 (Where you are, what you do.)
+#+END_COMMENT
 
 
 **** LACKING Governments
 :PROPERTIES:
 :DURATION: 00:00:30
 :END:
+
+TODO
+
+#+BEGIN_COMMENT
 (Segue into government surveillance.)
+#+END_COMMENT
 
 
 ** RAW Policy and Government [0/6]